Ranking high locally on Google Maps, where potential customers are looking for directions nearby, you can significantly increase local foot traffic. Losing these eyeballs to your competitor next door will never be ideal. As mobile search is the dominant part of Google search, the proximity of businesses to the searcher is a key factor in ranking locally. Google Maps and the local pack results are always dominant to other search queries when they are relevant to the searcher.

Introducing an optimized Google Maps marketing strategy utilizes every avenue of free visibility that Google can offer for local companies. You want your store to be on top searches of your area, especially when a customer is looking for products and services you’re offering. Optimizing your Google Maps visibility is also free; therefore, cost-effective and businesses can profit from its use.

Local search in Google is crucial as many of your potential customers start their journey there, and most would prefer a local business to fill their needs. A local pack fills this need for a searcher by giving direction, reviews, opening hours, names, images, and more quickly on the search engine itself.